The Avant-Première (AVP) Collection makes up the third stage of John Galliano’s creative pyramid: an accessible wardrobe, infused with the genetics of the season’s creative process. Following the creative pyramid, propositions from Artisanal evolved through Co-Ed and inform the Avant-Première Collection, elsewhere known as ‘pre-collection.’ This season’s AVP reflects on the themes of ‘inverted snobbery’ and the ‘artist at work’ with fluid shapes that evoke spontaneous gestures.

Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Appointed Creative Director in 2014, the British couturier John Galliano exercises his visual language to expand on the grammar of Maison Margiela, creating a new technical vocabulary that cements the house’s position as a singular and autonomous entity in the realm of luxury.