White has appeared in a multitude of nuances and representations since the inception of Maison Margiela in 1988. An expression of purity, clarity and authenticity, it reduces an object to its honest form and leaves it exposed to the marks of wear that bear witness to poetic concepts found within John Galliano’s codes: the passage of time and the memories found within this process. It is a symbol of the unity and democracy at the heart of Maison Margiela.

Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Appointed Creative Director in 2014, the British couturier John Galliano exercises his visual language to expand on the grammar of Maison Margiela, creating a new technical vocabulary that cements the house’s position as a singular and autonomous entity in the realm of luxury.