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Maison Margiela x Reebok Collaboration

Maison Margiela x Reebok

For the latest chapter in the ongoing collaboration, a series of Reebok classics are interpreted through the Maison’s signature concept, the memory of.

An established part of the evolving grammar of Maison Margiela, the memory of draws on the illusionary and often figurative codes of the Maison’s creative practice. Applied to the traditional sneaker designs of Reebok, the technique highlights identifiable facets engrained in our collective memory and activates our shared visual perception.

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