Maison Margiela x Gentle Monster
The film
Directed by Alex Prager, the campaign film plays on the uncanny yet extraordinary moments in everyday life. A protagonist, with just 10 minutes get to the train station, frenetically sprints through an ever-shifting world, where eyewear silhouettes appear on a series of distinct characters.
A race through the city
A frantic run across the city leads to encounters with a series of absurdist characters, made distinct through their eyewear.
