Maison Margiela Line 2
A Cultural Dialogue
Introducing Maison Margiela Line 2, a project rooted in unexpected connections and creative dialogue between fashion and culture engrained in the house’s genetics. At its core, Line 2 will foster cultural exchange between two individuals from distinct disciplines, illustrating how fashion, art, music, and culture exist in constant conversation.
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The first instalment manifests in an art installation conceived as a creative dialogue between visual artist Heemin Chung and sound artist Joyul. The pair have created an immersive installation inspired by the house’s Autumn-Winter 2025 Collection theme exploring traces of memory and transformation.
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Their collaborative work is titled Elsewhere, Rhema, Open Torso, where they blur the boundaries between human-made space and wild nature. Through video and sound, both artists are challenged- utilising unfamiliar mediums they transform the familiar setting into a metaphorical jungle.
The installation will be displayed at the Maison’s flagship store in the Hannam district in Seoul from September 3rd to Sept 28th.